Okay, so you’ve read about all the ways a content calendar can improve the impact of your content as an influencer. Now you want to build a content calendar of your own. The question is how… how do you build a content calendar? Where should you even start?...
Interior designers have a fantastic, but challenging task of staying current with both design trends and customized client taste. I’ve worked with a few interior designers and I am amazed at how diverse and informed they need to be to succeed in their work. Many...
“What is content? What are some examples of content?” I get asked these questions a lot by potential clients and business connections. A lot of business owners and entrepreneurs understand the concept of content, but far less can identify different...
A mistake I made early on in content marketing is not understanding the difference between content and copywriting. At first I thought they were the same thing. Wrong! Content is information-based: blog posts, eBooks, white papers, case studies, podcasts, vlogs, etc....