The M3 Influencer Framework | Our Keynote Content Manifesto – Keynote Content

The M3 Influencer Framework

How Keynote Content Helps Speakers, Authors,
and Coaches Build Dynamic Impact
through Irresistible Copy and Remarkable Content

Speakers, authors, and coaches are fighting more noise than ever to become a true influencer today. It seems like everyone and their mother's cousin is an 'expert' or 'guru' in a specific industry. If you're tired of navigating a clogged expertise, we're glad you're reading this.

Confession time: we're a copywriting and content services firm for influencers moonlighting as a group that gives a care about making the world a better place. We're not looking for the dabblers or the weekenders. We're looking for those who are 'all in' with a story worth sharing that can change the world for good.

So, how do you cut through the noise and stand out from the crowd? Welcome to the M3 Influencer Framework, our three-bucket, M-words approach to creating a context for crafting irresistible copy and remarkable content.

And, we're more than a little excited about it.


What ignites your passion and why does it matter?

Think about the last time you heard someone say, "The perfect way to whip this crowd into a frenzy is by reading my mission statement." Spoiler alert: that never happens. The world doesn't need more mission statements. It needs manifestos - those deep-in-your-bones, visceral beliefs stitched together by influencers who know that what they have to say has the power to change the world.

At Keynote Content we believe true influence starts with having a passion so deep it's the ink of your Manifesto. Exhibit A: the M3 Influencer Framework is our Manifesto because we won't recommend you go somewhere we're not willing to go ourselves.


Who needs to hear your Message
and how can it make their lives better?

The reality is what you have to say isn't for everyone. That sound you hear is your sigh of relief. Your Market is your target audience, that laser-focused loyalist base that craves what you have to say. Your job is to create copy and content that absolutely resonates with their needs. What do they want to feel? What pain do they believe you can cure? What drives them to click on your website, buy your books, and register for your event? People don't buy products or services; they buy results with the belief that life can be better tomorrow than what it is today.

Learn to love your Market because your Market wants to love you.


What do you have to say,
and how do you connect it with the right people?

The world doesn't need another blog article... or a podcast... or a sales page... or any more content. What it needs is your content inside the context of your Market. We call that your Message - and it's where we spend the lion's share of our time and attention. Your Manifesto and your Market are crucial though; you need to know what drives your passion and who it's for, but it's your Message that keeps us fired up.

Our Keynote Content team, led by Jon Cook, works with bestselling authors, internationally recognized speakers, and seven-figure-plus coaches from around the world. We live, breathe, sleep, and crave writing irresistible sales copy and remarkable content to connect and engage with your audience. Your Message is our jam.

We create copy and content to fuel your Message that fits inside four distinct content types:

We believe every piece of copy or content we create needs a greater purpose. Otherwise, we're just adding to the noise and nobody truly benefits. Your Message is too important to get lost in the cacophony of marketing.

Manifesto. Market. Message. Three words, one framework, all designed to give your audience a clear context to trust what you have to say. Everything we do fits inside this framework. Everything.​​​​

Are we a good fit for each other?

We place a high priority on being a great fit with our clients. There are three questions we typically ask prospective clients who are interested in working with our team:

1. Have you written a book or are you ready to write a book?

2. Is speaking a primary part of your business? (Workshops, seminars, keynote presentations, etc.)

3. Do businesses trust you to provide some form of coaching or consulting?

If you said YES! to any of those questions, that's a great sign! However, that's not a guarantee it's a good fit.

We also have a list of principles we try to follow that protects our 'why' and our team:

  • We don't work with jerks. Period. If you're not a nice person, this probably won't work out. No amount of bribing, bullying, or begging is enough to convince us to work with jerks. (And yes, all three of those approaches have been attempted... and failed.)
  • While we don't secure the services of every client we serve, we do want to know you can deliver 'the goods' for your audience. Making a lot of money feels much better when you know the quality of the product is just as good.
  • Are you committed to helping others have a better life? The world could use more happily ever afters and we're actively looking for people who want the world to be a better place.

Translation: if you're a nice person with a message that can truly help others have a better life, we'd love to talk with you. Click the button below to start a conversation and let's do this!