When was the last time you watched an entire ad on a YouTube video? No, I’m not talking about a YouTube video that’s a commercial. I’m talking about the annoying ads that make you watch the first five seconds of their ad before you can watch what you...
Your blog is your content castle. It’s the central hub for your brand’s content strategy. Your blog is the most dynamic form of content available to your target audience today. It’s where clients come to learn about you, evaluate your services, get...
If you’re a new entrepreneur, chances are you’re hearing new phrases and acronyms on an almost daily basis. All you wanted was to launch your dream, not learn a new language. This is part of a crash-course on terms and ideas every new entrepreneur needs to know...
It’s no secret there are countless people doing what you do as an entrepreneur. Services, sales, products, features, you are literally one of thousands fighting for much of the same attention, business, and client loyalty. If you want to leave your audience...
What does a pine tree have to do with your brand content? An evergreen pine tree stays fresh all year long. Rain or shine, snow, wind, hail, drought, evergreen pine trees are famous for maintaining their green sheen no matter the context. You want to provide fresh,...
Fact: most brands don’t manage the length of their content well. Countless blog posts are too long. Full-length tweets take up too much space. Some content is crammed into a blog post when an eBook would be a much better format for it to live and breathe. When...
