If I had a dime for every time a small business owner told me they were uncertain about social media, I’d buy Google. Dozens and dozens of SMBs have told me they know they should be on social media and they see the incredible value of it, but for whatever...
Six-pack abs take work! It’s one thing to see a 20-year old claiming to be allergic to his shirt while flashing a six-pack on Daytona Beach. It’s another thing to see a 40-something not ashamed to show the world they are the 1% of their age group with a...
Social media is the most popular form of connection for businesses today. Email still has its place and value in marketing, without any doubt, but it’s not nearly as visible as social media. The opportunity to build an entrepreneur’s platform is squarely...
As the name suggests, Social Media Tools 101 is a series of posts to help beginners understand some of the wonderful social media management apps and tools available today. What is Social Oomph? Social Oomph is the one social media management tool I’ve heard...
In early December Facebook announced a slight change to their Newsfeed algorithm. It seemed small in the grand scheme of things. Facebook claimed this change would favor high-quality news stories and articles and lower less newsworthy content. Initial results are...
Fact: most brands don’t manage the length of their content well. Countless blog posts are too long. Full-length tweets take up too much space. Some content is crammed into a blog post when an eBook would be a much better format for it to live and breathe. When...
