Tag Archives : Jon Cook

Should Solopreneurs Create Their Own Content?

In a word: yes, and here’s why… Only you can clearly articulate the specific purpose behind what you have to offer to consumers. No one else, besides maybe your family, is counting on making your content matter more than you. Countless […]

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Rethinking SEO in Your Content Marketing Strategy

SEO is a very popular focus in content marketing. The excellent shift to content-driven marketing has positioned SEO as a valuable part of effective prospect attraction. Research shows 92% of marketers say content creation is “very effective” or “somewhat effective” […]

Building a Consistent Message Across Content Platforms as a Solopreneur

As a solopreneur you are the sole keeper of your message. The 2013 State of Independence in America reports that almost 18 million Americans identify as solopreneurs. Every solopreneur’s message is unique: here’s is who I am and what I […]

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