Tag Archives : Jon Cook

One Crucial Myth of an Online Sales Funnel

Where are buying prospects entering your sales funnel? I was recently in a session with one of our local Google Partners when this topic was approached. In the four recognized stages of online sales funnels, it’s easy to assume buying prospects are in need of nurturing for a projected period of time before making a […]

Buying Prospects Sales Funnel - 01

Marketing Qualified Leads - 01

What Are Marketing Qualified Leads?

What makes a marketing lead ready to transition from buying prospect to converted client? The relationship between sales teams and marketing departments has a rather bumpy history. In decades past, even up until recently, marketing teams worked to create advertising to catch as many prospects as possible and then, sales specialists were expected to achieve the near […]

Should Solopreneurs Create Their Own Content?

In a word: yes, and here’s why… Only you can clearly articulate the specific purpose behind what you have to offer to consumers. No one else, besides maybe your family, is counting on making your content matter more than you. Countless businesses and solopreneurs have risen and fallen based on the quality and preservation of their […]

Solopreneur Content Creation - 01