Tag Archives : Jon Cook

What Are Marketing Qualified Leads?

What makes a marketing lead ready to transition from buying prospect to converted client? The relationship between sales teams and marketing departments has a rather bumpy history. In decades past, even up until recently, marketing teams worked to create advertising to catch […]

Marketing Qualified Leads - 01

Solopreneur Content Creation - 01

Should Solopreneurs Create Their Own Content?

In a word: yes, and here’s why… Only you can clearly articulate the specific purpose behind what you have to offer to consumers. No one else, besides maybe your family, is counting on making your content matter more than you. Countless […]

Rethinking SEO in Your Content Marketing Strategy

SEO is a very popular focus in content marketing. The excellent shift to content-driven marketing has positioned SEO as a valuable part of effective prospect attraction. Research shows 92% of marketers say content creation is “very effective” or “somewhat effective” […]