Tag Archives : Jon Cook


What’s Inbound Marketing?

When was the last time you watched an entire ad on a YouTube video? No, I’m not talking about a YouTube video that’s a commercial. I’m talking about the annoying ads that make you watch the first five seconds of […]

Inbound marketing - 01

Content and Copywriting - 02

Are Content and Copywriting the same?

A┬ámistake I made early on in content marketing is not understanding the difference between content and copywriting. At first I thought they were the same thing. Wrong! Content is information-based: blog posts, eBooks, white papers, case studies, podcasts, vlogs, etc. […]


SE-No! 5 Face-Palming Bad SEO Practices to Avoid

SEO is the native language of content, but there are still really bad SEO practices to avoid. SEO used to be a wilderness of bad habits, sleazy SEO firms, and unorganized chaos. Enter Google algorithms (Panda, Hummingbird, etc.) and order […]

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