The Covid-19 pandemic shut down in-person events around the world. For professional speakers, their businesses came to a screeching halt with overnight lockdown orders in place. My phone and inbox were screaming for attention in March 2020 as more and more clients who...
AKA: What I Learned from Writing over 2,200 Blog Posts and Generating Millions of Dollars Through Blogging Spoiler alert: when you write over 2,200 blog posts in less than 10 years, you learn a thing or two about how to write better blog content faster. In case it’s...
It’s Time to Say Goodbye to Inbound Marketing as We Know It Imagine you’re at a dinner party and someone asks you about your upcoming backpacking trip to Rocky Mountain National Park. Before you can respond, they then proceed to ask you three more questions, share a...
Fact: if you’re not generating sales right now, it’s not your audience’s fault — it’s your offer’s fault. “But, Jon, we’re in the middle of a global pandemic! Jon, we’re maybe starting one of the worst economic downturns in history!” That’s come to my attention....
Whether you’re a speaker, coach, consultant, trainer, or any other type of subject matter expert, there’s a good chance you’re experiencing a quieter-than-normal inbox right now. Your audience didn’t vaporize — they’re still looking for you. The difference is that...
You’re already familiar with what many voices started sharing in mid-March: “You’ve got to pivot with your business! You need to pivot with your message! Pivot, pivot, pivot!” Yes, while virtually every business in the world experienced some level of change over the...