MARKETWE OBSESS WITH UNDERSTANDING YOUR AUDIENCE BETTER THAN ANYONE ELSE.
Your #1 Responsibility Is to Serve Your Audience Well Before You Ever Trying Selling to Them. Period.
“Who is this online course/book/mastermind/program for?”
“I don’t know… whoever wants to buy it, I guess… I’m really excited about it, but I don’t know who it’s for…”
This was the conversation we kept hearing from different prospects and clients. It snatched our attention — and completely changed how we approach crafting copy and creating content.
Who’s the Right Crowd for Your Message and How Can You Serve Them?
Having a powerful motivator is a great start, but who do you want to help with your Message? If we’re not helping people with our Messages as speakers, coaches, and consultants, then we’re wasting people’s time and trust.
That’s why understanding your audience is so powerful! It digs into the DNA of the people you can’t stop thinking about and understanding what makes them ‘tick’, as it were. We call your target audience your Market.
The first step in growing your influence is integrating your Manifesto (what you’re passionate about) with what you learn about your target Market.