"Who is this online course/book/mastermind/program for?"
"I don't know... whoever wants to buy it, I guess... I'm really excited about it, but I don't know who it's for..."
This was the conversation that changed how we approach creating copy and content for thought leaders. Having a powerful motivator is a great start, but who do you want to help with your Message? If we're not helping people with our Messages as thought leaders, then we're wasting people's time and trust.
That's why understanding your audience is so powerful! It's digging into the DNA of your target audience to understand what makes them 'tick', as it were. We call your target audience your Market.
The first step in growing your influence is integrating your Manifesto (what you're passionate about) with your Market to understand what's important to them. Our team at Keynote Content has two distinct services we offer for developing your target Market as a thought leader:
Developing a great Audience profile is an art to be mastered. The more effective you are at identifying your audience’s most important questions, biggest pain points, and potential objections to your Message, the better your content will be at building trust with your audience. Our Audience Profile Development is a deep dive into understanding your target Market and their interests, core emotions, unfulfilled needs, and connecting those felt disparities to your core Message.
If you want to truly connect your 'why' to your 'who', our Thought Leader Manifesto-to-Market Matrix is your all-in-one solution. Three key components (Market Research, Audience Profile Development, and Connecting Your Manifesto to Your Market) will create a natural context for your Message to reach the people you want to help.
Our Keynote Content team will walk you through each part of the Thought Leader Manifesto-to-Market Matrix so you can understand how to better connect with and serve your target audience.