Our Keynote Content Manifesto
We believe audiences deserve clear, rock-solid solutions to what’s keeping them awake at night.
We believe rising thought leaders have a God-given responsibility to serve those audiences.
We obsess about helping our clients create powerful experiences through remarkable content.
We’re not a great fit for everyone, and we’re okay with that reality.
We believe life is too short to work with jerks, so we don’t and we won’t.
We work with those whose messages resonate with us long after we work together.
The world is already too noisy, so we fight to create content and craft copy with a greater purpose.
Our calling is to serve our clients, and subsequently their audiences, as we want to be served.
This is the fight we refuse to surrender with Keynote Content.
This is why we do what we do. Are you with us?
If so, keep reading…
The Expert Message Method
How Keynote Content Helps Speakers, Coaches, and EXPERTS Build True Thought Leadership through Powerful Sales Copy and Remarkable Content
Speakers, coaches, and consultants are fighting more noise than ever before to connect with the right crowd. It seems like everyone and their mother’s cousin is a ‘ninja’ or ‘guru’ in a specific industry. If you’re tired of navigating a clogged expertise, we’re glad you’re reading this.
Keynote Content is a copywriting and messaging development agency specifically for speakers, coaches, and experts — those with truly remarkable insight. The real confession is that we actually give an ‘ish’ about making the world a better place. We’re not looking for the dabblers or the weekenders. We’re looking for those who are all-in with a story worth sharing that can change the world for good.
So, how do you cut through the noise and stand out from the crowd? Welcome to the Expert Message Method, our three-bucket, M-words approach to creating a context for crafting powerful sales copy and remarkable content.
And, we’re more than a little excited about it…
PART I: MANIFESTO
What’s ignites your passion and why does it matter?
Think about the last time you heard someone say, “The perfect way to whip this crowd into a frenzy is by reading my mission statement.” Spoiler alert: that never happens. The world doesn’t need more mission statements. It needs manifestos — those deep-in-your-bones, visceral beliefs stitched together by those who know that what they have to say has the power to change the world.
At Keynote Content we believe true influence, thought leadership that’s actually worth following, starts with having a passion so deep it’s the ink of your Manifesto. Exhibit A: our Manifesto is at the top of the page because we won’t recommend you go somewhere we’re not willing to go ourselves.
PART II: MARKET
Who do you want to serve and what problems can you solve for them?
The reality is what you have to say isn’t for everyone. That sound you hear is your sigh of relief.
Your Market is your target audience, that laser-focused loyalist base craving what you have to share. Your job is to create and share a Message that absolutely resonates with their deepest needs:
- What do they want to feel?
- What pain do they believe you can cure?
- What’s driving them to click on your website, buy your books, sign up for your training, or register for your event?
It’s a belief. People don’t buy products or services; they buy results with the belief that their life – their status – can be better tomorrow than what it is today.
Learn to love your Market because your Market wants to love you.
PART III: MESSAGE
How do you share what matters with the right crowd so you can solve their problems?
The world doesn’t need another blog article… or a podcast… or a sales page… or any more content. What it needs is your content inside the context of your Market. We call that your Message – and it’s where we spend the lion’s share of our time and attention.
Your Manifesto and your Market are crucial though; you need to know what drives your passion and who it’s for, but it’s your Message that keeps us fired up.
Our Keynote Content team, led by Jon Cook, works with bestselling authors, internationally recognized speakers, and coaches and consultants with six-figure, seven-figure, even eight-figure-plus businesses from around the world. We live, breathe, sleep, and crave writing powerful sales copy and remarkable content to connect and engage with your audience.
Your Message is our jam.
We craft copy and content to help your Message become rocket fuel for four distinct content types:
CONTENT THAT'S DESIGNED FOR LIVE AUDIENCES
KEYNOTE PRESENTATIONS, BREAKOUT SESSIONS, WEBINARS, SUMMITS, SEMINARS
DIGITAL WRITTEN CONTENT
ARTICLES, EMAIL CAMPAIGN, SALES COPY, AD COPY, MOST TYPES OF LEAD MAGNETS, WEBSITE COPY, ETC.
CONTENT FOR YOUR EARS TO ENJOY
PODCASTS, FLASH BRIEFINGS, AUDIOBOOKS
CONTENT FOR YOUR EYES TO LOVE
RECORDED VIDEOS, LIVESTREAMS, SLIDESHOWS, GIFS, MOTION GRAPHICS
We believe every piece of copy or content we craft needs a greater purpose. Otherwise, we’re just adding to the noise, and nobody truly benefits. Your Message is too important to get lost in the cacophony of marketing.
Manifesto. Market. Message. Three words, one Expert Message Method — all designed to give your audience a clear context to trust what you have to say. Everything we do fits into this framework. Everything.
Who Is a Great Fit for Us — And Who Isn’t.
We place a high priority on being a great fit with our clients. There are three questions we typically ask prospective clients who are interested in working with our team:
- Do you have a message you believe can change the world?
- Do you care more about serving the right audience with great content?
- Do you have a message that you’re willing to invest in to serve the right audience?
If you said YES! to all three of those questions, that’s a great sign! However, that’s not a guarantee we’re a good fit for each other.
We also have a list of principles shared through our Manifesto (again, at the top of the page) that protects our ‘why’ and our team. So, if you’re a nice person with a message that can truly help others have a better life, we’d love to serve you.
Your next step: fill out the application below to kickstart a conversation with our team. Let’s do this!