Pithy antecdotes and theories don’t create change.
Real-life insight does. Trust Jon Cook.
As Seen On
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The Expert Message Method: The Three-Part Framework for Creating a Remarkable Impact for Good
Speakers, coaches, and consultants are fighting harder than ever to be heard. Jon Cook shares his proprietary Expert Message Method for creating a remarkable impact with your story. You will learn why the world needs more manifestos, the secret to winning your audience’s attention, and how to share messages that can change the world for good.
I Spent $50,000 and Over 10,000 Hours Studying How the Brain Is Wired for Influential Messaging – The Result? Neurempathy
The human brain is unquestionably the most powerful force in the world. With great power comes temptation, an urge held in check by truly caring about your audience’s well-being. Jon Cook spent over $50,000 and invested more than 10,000 hours studying how to pair the remarkable power of neuroscience with the heartbeat of empathy to ethically engage your audience’s minds for life-enhancing impact.