An internationally recognized coaching organization for financial advisors launched their newest online membership program. The initial sales page was developed by their internal marketing team of over a dozen reps. Their CEO asked us to write a separate sales page as a split test with less than 15 minutes’ notice.

We reviewed the existing sales page to identify potential weak areas of copy. Due to the 15-minute time constraint, we scanned the program’s key components to better understand core benefits and deliverables included for members. We then rewrote the top two sections of the sales page copy based on behavioral neuroscience principles that would speak to financial advisors.