CASE STUDY
Coaching Organization for high-level Sports programs
Challenge
A nationally recognized coaching organization developed a new online program targeted toward a specific high-level sport. The client needed to promote the new program to a large email list of prospective buyers. The list was largely unqualified and uncertain of interest.
Solution
We analyzed the new online program to identify compelling value markers and constructed a targeted messaging approach towards list recipients most likely to respond. We wrote a long-form sales page focused on narrative shifts inside the emotional state of the prospective reader.
Results
Thanks to our combined efforts, this organization sold 10 program subscriptions within one hour of sending the first email and over $200,000 in subscriptions within the first month to the previously ‘cold’ email list.
