Gabe is a service consultant with a growing clientele base who needed to educate current and prospective clients regarding their services. His objective was to increase client education, reduce lost time, further nurture client interest, and provide value differentiation from his competition.

We reviewed Gabe’s current client demographics and psychographics compared to his market positioning. We strategically reworked his brand messaging to focus on a more boutique clientele with content geared toward decision-makers and away from DIYers.