Kevin is a business operations consultant specializing in payment processing who went independent and acquired a large email list of previous clients and unqualified prospects. Kevin needed to vet the list and identify, qualify, nurture, and convert contacts into new clients.

We identified key audience profile traits, desires, and pain points from Kevin’s prospect list. We then developed an email marketing strategy with compelling value propositions for optimal conversion. This including creating a 30-day campaign timeline with key conversion points featuring targeted messaging specific for nurturing interest.