CASE STUDY
Mary P., Interior Design Consultant
Challenge
Mary, an interior design consultant, was blending in with other experts in her industry. She needed new brand messaging, website copy, and organic SEO content to increase sales. Her specialties include high-end kitchen remodels, renovations, and open-floor living spaces.
Solution
- Developed fresh messaging and market positioning based on Mary’s niche focus (high-end luxury remodels).
- Conducted Google AdWords keyword research with targeted keyword groups and specific phrase matches.
- Identified long-tail search keywords to organically pursue with website content and content marketing efforts.
- Published website content with strategic targeting towards buyer interests, concerns, and pain points.
- Tracked site engagement activity and adjusted monthly content to focus on popular interest points on the website.
Results
Our efforts significantly contributed toward increasing Mary’s website traffic by over 300% and led to tripling her total business sales in the first year of working together.
