Randy leads an award-winning online education company that specifically targets homeschool families, private schools, and charter schools. He oversees all of the education programs and wanted to better position himself and the brand beyond the courses to be seen as a true industry expert.

We worked with Randy and his support team to reposition their company as a trusted voice in online education. We rebuilt all of the core messaging around his company, including working with their web developer to create a more streamlined, intuitive interface for prospects and clients. We also redesigned his product suite, focusing on market positioning over pricing.