CASE STUDY
Jay Greenstein, DC, CKTP, CGFI // Kaizo Health
Challenge
Dr. Jay Greenstein is the Founder and CEO of Kaizo Health, KaizoX, and the Kaizo Clinical Research Institute. Dr. Greenstein is also an industry speaker, advisor, and recognized leader in advancing non-invasive pain management. He was tasked with presenting at a large industry event and needed stronger conviction and clarity in his keynote presentation.
Solution
- We reviewed Dr. Greenstein’s current messaging, market positioning, and speech content.
- We made intentional changes to his overall messaging and suggested changes to his keynote presentation.
- We worked with Dr. Greenstein to implement these changes.
Results
From Dr. Greenstein: “I modified my presentation based on your direction and it really helped…you just did a great thing for chiropractic. I was able to secure a $75,000 commitment…to advance chiropractic research. It’s not just about writing copy, it’s about making a difference, and with your help, we made a really big difference today…thank you!”
