If I had a dime for every time a small business owner told me they were uncertain about social media, I’d buy Google. Dozens and dozens of SMBs have told me they know they should be on social media and they see the incredible value of it, but for whatever...
If you’re a new entrepreneur, chances are you’re hearing new phrases and acronyms on an almost daily basis. All you wanted was to launch your dream, not learn a new language. This is part of a crash-course on terms and ideas every new entrepreneur needs to know...
It’s no secret there are countless people doing what you do as an entrepreneur. Services, sales, products, features, you are literally one of thousands fighting for much of the same attention, business, and client loyalty. If you want to leave your audience...
What does a pine tree have to do with your brand content? An evergreen pine tree stays fresh all year long. Rain or shine, snow, wind, hail, drought, evergreen pine trees are famous for maintaining their green sheen no matter the context. You want to provide fresh,...
Fact: most brands don’t manage the length of their content well. Countless blog posts are too long. Full-length tweets take up too much space. Some content is crammed into a blog post when an eBook would be a much better format for it to live and breathe. When...
I hated English in high school. It was the worst subject ever for me, the only black mark on an otherwise straight-A transcript. I cringed at all the rules for tenses and split infinitives and dangling participles- yes, I’m sure there’s a joke in there...
