A mistake I made early on in content marketing is not understanding the difference between content and copywriting. At first I thought they were the same thing. Wrong! Content is information-based: blog posts, eBooks, white papers, case studies, podcasts, vlogs, etc....
Your blog is your content castle. It’s the central hub for your brand’s content strategy. Your blog is the most dynamic form of content available to your target audience today. It’s where clients come to learn about you, evaluate your services, get...
If you’re a new entrepreneur, chances are you’re hearing new phrases and acronyms on an almost daily basis. All you wanted was to launch your dream, not learn a new language. This is part of a crash-course on terms and ideas every new entrepreneur needs to...
In early December Facebook announced a slight change to their Newsfeed algorithm. It seemed small in the grand scheme of things. Facebook claimed this change would favor high-quality news stories and articles and lower less newsworthy content. Initial results are...
It’s a new year and that means new tips, tricks, and tools to help content marketers share their message even better. The right content marketing tools can elevate your brand’s message and increase lead generation. GSMI just released this incredible...
Fact: most brands don’t manage the length of their content well. Countless blog posts are too long. Full-length tweets take up too much space. Some content is crammed into a blog post when an eBook would be a much better format for it to live and breathe. When...