Interior designers have a fantastic, but challenging task of staying current with both design trends and customized client taste. I’ve worked with a few interior designers and I am amazed at how diverse and informed they need to be to succeed in their work. Many...
“What is content? What are some examples of content?” I get asked these questions a lot by potential clients and business connections. A lot of business owners and entrepreneurs understand the concept of content, but far less can identify different...
In February of this year, my Twitter tribe was low, only a couple hundred at the most. As of this posting, my Twitter tribe has exploded to over 2,000 people. Less than six months and my Twitter tribe has tripled. Here’s my secret… I didn’t buy any...
When was the last time you watched an entire ad on a YouTube video? No, I’m not talking about a YouTube video that’s a commercial. I’m talking about the annoying ads that make you watch the first five seconds of their ad before you can watch what you...
A mistake I made early on in content marketing is not understanding the difference between content and copywriting. At first I thought they were the same thing. Wrong! Content is information-based: blog posts, eBooks, white papers, case studies, podcasts, vlogs, etc....