As the name suggests, Social Media Tools 101 is a series of posts to help beginners understand some of the wonderful social media management apps and tools available today. What is Buffer? Buffer is a social media scheduling tool. The key to social media is adding...
In early December Facebook announced a slight change to their Newsfeed algorithm. It seemed small in the grand scheme of things. Facebook claimed this change would favor high-quality news stories and articles and lower less newsworthy content. Initial results are...
Fact: most brands don’t manage the length of their content well. Countless blog posts are too long. Full-length tweets take up too much space. Some content is crammed into a blog post when an eBook would be a much better format for it to live and breathe. When...