Your blog is your content castle. It’s the central hub for your brand’s content strategy. Your blog is the most dynamic form of content available to your target audience today. It’s where clients come to learn about you, evaluate your services, get...
“How long is too long of a blog post? Is there an ideal blog post length?” That was the question posed to me the other day. My response is if you have to ask, it’s probably too long. If I need multiple sittings, a lunch break, caffeine, or a road map...
Every blogger needs to find their blogging voice. When it comes to blogging, the temptation to write formally, have exact grammar, and be SEO-sensitive can sometimes be paralyzing. Did I write enough? Do I sound pretentious? Are prepositions something you...
“Who has time for blogging?” That’s the question I consistently hear from businesses when it comes to blogging. For businesses and entrepreneurs, writers and non-writers alike, the idea of creating regular blog posts to build your brand is several...
As an entrepreneur, blogging is one of the fastest, most effective ways to build authority in your industry. It takes more than a few blog posts to build your platform. Whether you’ve been blogging for a while, or just started posting, there is one secret I...
Athletes have trainers. Pilots have flight instructors. Bloggers have… The idea of having a blogging coach is foreign to so many bloggers. Maybe it’s because much of the world still sees bloggers as the rogue amateur writers we used to be. What once...