The Olympics is an internationally-recognized brand. Excellence, preparation, and success are all principles we see in the Olympic experience. The Sochi Olympics are coming to a close on Sunday. If anything, this Olympics experience has created a whirlwind of...
Did you know Napoleon Bonaparte demanded three things from each of his couriers? Be clear. Be clear. Be clear. There’s a reason why arguably one of the most influential leaders in history placed such a value on clarity: the success of your future is directly...
A curator is someone who carefully manages and protects a priceless collection. Zoologists manage a zoo’s collection of wild animals. Museum curators manage their historic displays. When it comes to your brand, you need to be the curator for your brand’s...
As a fledgling entrepreneur with a new brand, one of the biggest obstacles is money. How am I supposed to build a brand with little to no cash flow? Do you know how much marketing costs? It’s not cheap! Breathe easy, my friend. Building your brand on a budget is...
Each brand has a unique product, service, or idea they want to share with the world. Your blog is the most consistent way to share brand value with your audience. For years, blogging was seen as a gimmick, a cheap way for people outside the printing and publishing...
Branding. You’ve probably heard different people talk about building a brand, but what exactly is a brand? More specifically, is branding more than a logo? An easy trap to fall into is thinking that a brand is someone’s logo. Your brand is more than your...
